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Seiko is one of the most famous watch brands in the world, because the Japanese brand has existed for more than 130 years and produces reliable watchesin a wide range of models and price ranges. From very affordable to luxurious, from classic to technologically advanced; Every Seiko watch represents the essence of Japanese craftsmanship.
The history of Seiko watches is the story of innovation. Thanks to a continuous stream of leading innovations in the past decades, Seiko has captured the position as a world leader in watch technology. It all started in 1881, when Kintaro Hattori opened a jewelry store in the Ginza district in Tokyo. In 1892 he started producing clocks under the name Seikosha which means something like 'House of excellent craftsmanship'.
The first watches produced under the name Seiko were released in 1924. In 1969, Seiko introduced the Astron, the world's first quartz watch and the first quartz chronograph. Today this line still exists; but now the advanced solar GPS watches are the highest segment of Seiko. All Seiko watches were made in-house.
Because of their unique style and provenance, Seiko watches are very popular with collectors: from the Seiko 5 series to the (Monster) dive watches.
Seiko is a brand that continues to evolve, but also likes to look back at models from its illustrious history with a beautiful 145th anniversary collection. Following the winter collection in a black and gold finish, a summer collection will follow, characterized by the beautiful combination of silver and fresh blue.
Also in 2026, Seiko is launching its most accurate movement to date: the hand-assembled 8L45 caliber. It has been specially developed for use in top models, such as King Seiko watches and the Prospex Marinemaster.
And finally, in 2026, Seiko is switching to a new product numbering system. The familiar SSB, SRP, SPB, and SNE codes are being replaced by more uniform codes starting with the letter H. A disadvantage of these new codes, however, is that you can no longer tell from the suffix (P, K, J) for which market the watch is primarily intended and where it was assembled.
There is a good chance that someone in your family has a Seiko watch lying around that they cherish. After all, the brand used to be available at almost every jeweler and department store. These are watches that are traditionally passed down from generation to generation—for example, from father to son or mother to daughter. It is a typical 'heirloom watch' that, thanks to its rich history and reliability, only increases its emotional value over the years. Even now, Seiko has something beautiful in its collection for everyone: from a fine everyday watch or a lovely gift, to unique and high-tech models for the true enthusiast. In short: there is a Seiko for everyone!
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