Company information

Auer.lu the watch specialist

Auer.lu is part of Holland Watch Group. We specialise in the online sale of watches and watch-related products. In addition to our online stores, we also operate three brick-and-mortar stores in the Netherlands and Belgium.

Advice about a watch, viewing multiple watches, collecting orders, repairs or having a new bracelet put on your watch, it's all possible at Auer.lu!

About Holland Watch Group

Holland Watch Group BV manages a number of websites and stores, handles customer service and arranges the purchasing and storage of all watch related products. Because Holland Watch Group controls the entire process itself, we can deliver on time and provide high-quality customer service.

Holland Watch Group was founded in 1992 under the name Squiggly Trading B.V. and initially traded in collectable Swatch watches. In 1995, the company took an important step by selling these Swatch watches online. By 2004, the company had developed its own software for managing online watch stores. This led to the birth of www.mastersintime.com, a globally operating watch webshop.

In 2012, the company took another big step by purchasing the urls www.horloge.nl and www.horloge.be. Followed in 2014 by seven other European sites such as www.watch.co.uk and www.orologio.it. The name also changed in 2014 from Squiggly Trading to Holland Watch Group.

Address

Willebrordusstraat 14
3037TR Rotterdam

E-mail: info@horloge.nl

Opening hours

Please note the showroom is situated on the second floor and only accessible via a flight of stairs.

Customer Service Hours
(Written Inquiries)

Monday-Friday, 09:00 - 17:00 CET.